Communicating for Multiple Audiences
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Partnering with community groups improves public outreach “We translated our canvasing materials into Spanish and offer translation services at our community learning meetings. Even when not many people show up who need the services, it sends a powerful message about partnership.” Read more on this case example from Chelsea, MA. |
Low-Literacy Audiences – Some individuals in your community may possess limited reading skills. Note that literacy studies have found about half of adults cannot read at an 8th grade level, and about 45 million read below a 5th grade level. To reach these individuals, print materials must be written as simply and concisely as possible and should contain graphical representations of key messages and actions. Low-literacy groups are more likely to rely on non-print forms of communications.
Independent Actors and Surrogates – LSL replacement involves plumbers, rental housing owner / operators, child care facility owner / operators, code inspection staff, and others that are directly engaged in the process. The local public health and medical community, particularly obstetricians and pediatricians, have important opportunities to build awareness for the initiative. Civic organizations, like religious groups, are important for amplifying messages in some communities. Check out Cincinnati Water Work’s FAQ on their LSL Replacement Program specifically for plumbers. |