Effectiveness of Anticipated 

Communication Options

Option	Activity	Effectiveness to Raise Awareness	Effectiveness for Taking Action
One-on-one contact	​Utility staff (e.g. inspector, field service representative) meets with property owner on individual basis	High	Moderate
Partner with Community-Based Organization(s)	Utilize communications and outreach expertise of the Organization(s)	​High	​Moderate
Partner with Public Health Representative or Trusted Health Care Provider	​Public Health Agency auditing home for lead hazards suggests replacement or pediatrician suggests replacement	​High	High
Website	​Utility website with information about lead service line replacement	Moderate	Low
Telephone Contact	​Utility contacts property owner by telephone to discuss service line replacement	​Moderate	Low
Public Meetings	​Neighborhood meetings to provide forum for information exchange	Moderate	Low
Written Correspondence	Door Hangers/Postcard affixed to door	Moderate	Low
Written Correspondence ​	Bill inserts with information about lead service line replacement	Moderate	Low
Written Correspondence ​	Utility Consumer Confidence Report – section devoted to lead	​Low	​Low
Written Correspondence ​	Direct letter to homeowner	Low	Low
Traditional News Media	Pitch stories to news media resulting in article or TV story	​Low	Low
Social Media	Use Facebook, Next Door or Twitter to alert followers	Low	Low